Media

Media companies are distinguished by unique peculiarities of their sales process management. Sales departments from parallel structures of the media companies use separated non-interconnected and often contradictory customer bases that fail to provide the general understanding of the company’s audience.

It is important for the companies that specialize at media content to streamline their production processes in order to increase their efficiency. The preparation process of media products involves a large amount of human, manufacturing and financial resources. Sound management of all these capacities is critical for successful functioning and future development of media companies.

Advertising agencies put to the first place the efficient interaction between advertisement sales, booking of advertising space and production management processes. The lower the company expenses on order processing and advertising vehicles are, the higher are their income.

Besides specific managerial functions the media business companies have to solve the standard business tasks as well: accounting, financial and tax management, HR management etc. Moreover, in order to manage a company that works simultaneously on numerous projects or to manage a holding with several legal entities – they will all need a single information solution capable of automating financial costs of a large company. Finally, many Russian media companies have western investors or partners. Therefore, the possibility to generate reports according with IFRS standards is vitally important for them.

NaviCon Group assists media companies in automating of all their key and auxiliary business processes. NaviCon Group solutions help media companies to streamline their business processes thus upgrading the quality level of their services.