You need to
Target customers effectively
Design marketing campaigns
Monitor how the marketing campaigns are being executed
Assess the campaigns efficiency
Analyse the visitors' behaviour on your website
Influence customers via social networks
The solution enables building data selections of any complexity on the basis of the data stored in the system, such as the history of orders and requests, responses, interests and needs. You can use filters to create dynamic groups of accounts and contacts, or create static groups manually.
The solution allows you to create really efficient campaigns. You will be able to plan the campaigns using a simple visual campaign designer, to define the conditions for transitioning between the campaign stages, to set up the criteria for target conversion rates and the campaign completion. You will also have tools to monitor the campaign progress in real time.
Personalized email marketing
The system allows you to send bulk emails via professional email service providers and use a built-in visual content designer to compose eye-catching letters. You will be able to test several versions of emails with your target audience and then get all the required stats to find which of the templates brings you more conversions. Besides, you will get detailed analytics of customer activities on your website, tracking the entire journey of those customers who come on your website from bulk emails.
The system allows you to retrieve extra details about your contacts using the embedded integration with social networks. You will be able to assess the efficiency of your campaigns and the returns on your investments by tracking the attention paid to your materials by social network users.
You will get comprehensive analytics on the marketing team's performance in a single window, viewing their efficiency and profitability in general and the stats for every employee. The most relevant statistics can be displayed as charts, lists or separate indicators.
The system helps to plan and manage your conferences, webinars and other offline and online activities. The solution allows you to attract the target audience on the basis of the relevant criteria, to plan the budget and form the team, to assign tasks and monitor their completion, as well as to track the post-event responses.
Easy and flexible customization
Comprehensive monitoring of email marketing
Detailed analysis of user actions on your website
Assessment of customer profile completeness