Project for NovaMedica

Field sales monitoring


Task
Automate the field sales
Timing
24 days

Project goals

Centralize the management of the company field force (medical reps, regional managers)
Improve the monitoring of the remote staff's work
Increase the efficiency of the company personnel in the regions
Ensure on-the-spot monitoring of how the marketing campaigns are going in the regions

Project features

Record timing
Integration with Resco Mobile CRM
A special system to register planned/actual visiting activity of the medical reps

Results

Results in figures

30

The customer base grew by 30%
Results in figures

60

The amount of collected/processed customer data grew by 60%
Results in figures

3

The system was in operation 3 weeks and a half after the start of the project

Feedback

«Our company has been developing rapidly: in 2017, we have completed the clinical trial of our first own drug, launched the Technology Center to produce innovative medical drugs, and began the construction of a pharmaceutical plant in the Kaluga Region. The rapid pace of growth requires quick and professional implementation of innovative technology to optimize the company business processes. And it took us just 24 days to obtain a convenient CRM solution tailored to the specifics of the pharma business. Today, the number of our employees using the solution productively exceeds 100».
Alexey Volkonskiy, IT Director at NovaMedica

Other sector projects

EVER Neuro Pharma
An ERP solution rollout on Microsoft Dynamics AX
Bayer
Implementation of a secondary sales processing system in 14 days
Dräger
Full-scale automation of corporate activities
AKRIKHIN
BI-based comprehensive analysis of the company activities
CV PROTEK
Advanced budgeting capabilities for the pharmaceutical industry
Novartis
Secondary sales analysis with Navicon Pharma TDC
AstraZeneca
Navicon Pharma TDC: automated management of secondary sales
Sotex «PharmFirm»
Data import automation, secondary sales analysis
Petrovax Pharm
Implementation of Navicon Pharma CRM: the industry-specific CRM solution
Ipsen
Automation of sales planning with IBM Cognos Express
Unipharm
CRM-based management of medical representatives