Benefits
The major benefits of Microsoft Dynamics CRM are the following:
- full-scale CRM solution including marketing, sales and service management modules;
- intuitive and user-friendly interface;
- complete integration with Microsoft Office including the possibility to work with Microsoft Outlook in the offline mode;
- powerful tools for report generation and data analysis;
- simplicity and flexibility of business process definitions, their setup and management;
- task execution control;
- low total cost of ownership and quick return of investments;
According to the analytical data the CRM-using companies achieve substantial results, e.g.:
- 3–5% economy in circulating assets;
- 10-15% decrease in accounts receivable;
- 15-20% decrease in operational and management costs;
- 25-30% decrease in product realization cycle;
- 30-35% decrease in commercial expenses.
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