Functionality

Marketing management

Tools for data selection and segmentation, marketing campaigns and business analysis management help marketing specialists to increase the marketing efficiency, to create demands and to control the results of marketing campaigns. Microsoft Dynamics CRM supports the full-range and thorough set of marketing functions that improve the overview of customer requirements and allocate resources to the most promising business segments:

• consumer segmentation;
• marketing campaigns and events execution planning and control;
• work with marketing data;
• marketing analytics and reporting;
• tools for cooperation of marketing and sales departments;
• shared access to marketing data.

Marketing management automation via Microsoft Dynamics CRM ensures marketing campaigns and events feedback control, maximum control of each potential customer, effective employee cooperation to fulfill the potential customers’ requests.

Sales management

Successful management of a sales department supposes the realization of a number of key issues:

• how to organize customer data storage and distribution between the employees in case one employee is lost?
• how to minimize the time spent by sales managers to prepare the reports for their supervisors, but to keep the necessary control level?
• how to provide the single sales approach?

With Microsoft Dynamics CRM the sales managers will get a full overview of the customer database. The system helps to decrease sales cycles and to increase the success probability, thus increasing the number of successful deals. In order to make the sales managers work more effectively and not to divert their attention from the core tasks Microsoft Dynamics CRM provides them with a quick access to customer data and their sales history both online and offline. The automation tools make sure that both existing and potential customers are properly notified about new products and services. Microsoft Dynamics CRM sales management module includes:

• address and deals management;
• contact and customer management, interaction histories;
• business territories management;
• sales planning and forecasting;
• sales business analytics;
• information database for products, price lists and business offers.

Those sales managers who work out of office have the opportunity to retrieve the system data via any available communication channel. If there is no internet access, it is still possible to register the meeting results offline and later to synchronize them with the customer database.

NaviCon Group offers its customers a special data exchange solution between Microsoft Dynamics CRM and ERP-systems 1C: Enterprise, Microsoft Dynamics NAV, and Microsoft Dynamics AX for an efficient organization of the sales process.

Service management  

Microsoft Dynamics CRM is a complex service solution, which is easy to setup and to use. Automation of customer service based on Microsoft Dynamics CRM provides:

• the increase in the number of requests solved at the first call;
• decrease in issue solving time;
• efficient time management of the service employees.

Possessing the full customer data including their sales and calls history the service employees can provide fast and thorough customer services, thus increasing the customer loyalty and total income. Customer service functionality allows:

• to manage service costs and requests;
• to keep customer service histories;
• to manage products and service campaigns;
• to manage the knowledge base;
• to schedule the working time;
• to manage the operational service processes;
• to generate customer service reports and analytics.

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