NaviCon Media

NaviCon Group Company has developed the Microsoft Dynamics NAV NaviCon Media solution for those companies who deal with outdoor and indoor advertising objects. NaviCon Media allows automation of advertising sales and follow-up services processes, the management of advertising surfaces and promo-grounds. IKEA Russia network is using successfully NaviCon Media solution to manage their advertising grounds. Using visualization and interactive management technologies NaviCon Media solution has allowed IKEA to automate and regulate the advertising sales processes.

NaviCon Media will provide companies that require a well-developed tool to manage the sales process of advertising objects and services with the following benefits:

• to speed up the customer service process and to increase its level;
• to improve the quality of open balances management;
• to increase the quality of management decisions based on analytical data about the capacity and profitability of advertising objects, grounds, regions as well as about the profitability of different customer categories.

NaviCon Media solution support the full management cycle of any advertising surface, including panels, banners, flags, towers, multisided objects, promo-grounds, floor stickers and such special advertising vehicles as public transport. Interactive technologies in the user interface allow the decrease of user training time and simplify their work. Advertising objects selection, reservation, sales and rent procedures are fully visualized.

The solution automates the key processes for indoor and outdoor advertisement operators:

• customer Relations Management with existing and potential customers;
• cost accounting of advertisement production and assembling (including interactions with vendors and subcontractors);
• settlements with counter parties;
• accounting of creation and maintenance of advertisement objects, calculation of depreciation;
• report generation with necessary production and financial dimensions.

The possibility to create hierarchal advertisement objects (e.g. trading centers, grounds, and advertising clusters) simplifies the process of their selection, monitoring and usage. NaviCon Media solution allows status report generation of advertising media for any period and with any level of details. Address pricing functionality and flexible discount policies allow the management of customer and vendor loyalty.

It is extremely important for geographically distributed network advertising agencies that their regional employees could have the same access to the central data storage as the managers from the central office. NaviCon Media solution is completely ready for application in a regionally distributed company.

NaviCon Media solution consists of the following components:

• Customer Relationship Management (CRM). This solution stores the complete communication history with existing and potential customers, including the full archive of emails; and allows profiles and segments of customer databases.
• Sales. The three-level sales architecture: customer, object, service – provides the maximum flexibility of interactions with customers. The solution does not require any additional development in case the new advertisement objects appear. This solution ensures the maximum level of customer satisfaction.
• Purchases. Subcontractor relations subsystem allows subcontractor selection based on a number of criteria, such as their regional location, prices, and positive interaction history.
• Resources. The solution stores a reference list of advertising resources and the entire history of operations with full statistics for all advertisement objects.
• Reporting. In addition to Microsoft Dynamics NAV standard reports the solution offers a full set of predefined reports that reflect the specifics of the advertising business.
• Reservation. Easy to use and user-friendly system for visual reservation of advertisement objects consists of Interactive Map and Availability Chart subsystems. Interactive map is used for visual selection and reservation of advertising surfaces, promo-grounds, etc; while Availability Chart displays the workload of advertisement objects online.