You need to
Understand client needs better
Forecast the probability of a client moving to competitors
Detect fraudulent transactions
Predict the probability of a loan default before the approval
Develop the strategy of dealing with late-paying clients
Increase the efficiency of cross-selling
Build proactive relations with clients based on the patterns of their behaviour
Maintaining client loyalty
The solution will allow you to build the strategy of retaining each particular client or whole segments by analysing clients' behaviour as well as macroeconomic and demographic characteristics.
Target-oriented marketing and cross-selling
The solution helps to determine marketing strategies for your products and banking services for each segment and for each particular client. Data mining technology allows you to make optimal choices in regard to your clients (the most relevant offers, the most efficient communication channels) and also understand which products and services they need most.
The solution enables you to detect wrongful transactions by analysing the structure of the records statistically resembling the suspicious one, as well as by revealing rare structural patterns. Besides, it can send the information on those transactions to the relevant departments for the purpose of further check.
Solid statistical base for the decision making
Increased client loyalty
Decreased client outflow
Fewer overdue loans and defaults